Ontario shoppers can now receive Aeroplan points in exchange for buying booze at the LCBO.
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A new rewards program, which takes effect immediately, was announced on Tuesday.
Under the popular Air Canada travel program, customers will receive one Aeroplan point for every $4 spent at an LCBO retail store.
The points can be redeemed for flights, hotels, and car rentals.
The program, which is part of a multi-year agreement, was originally announced in August, but now it’s officially uncorked.
“We’re delighted to launch Aeroplan as a way to provide rewarding and personalized offerings to our customers and suppliers,” Vanda Provato, chief marketing and digital officer at the LCBO, said in a statement. “This launch is particularly timely given that we are in the holiday season and many customers are looking for the perfect choice to make moments great.”
Officials say the plan is for Aeroplan members to be able to collect points for LCBO gift cards, though that part of the partnership has not yet launched. When available, members will be able to get a $10 gift card for 1,000 Aeroplan points.
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Shoppers can earn two times the base points on their first purchase of $50 or more, starting Tuesday and until Nov. 28. According to officials, anyone who is not yet an Aeroplan member can join before Nov. 28 and qualify for 250 bonus points on their first LCBO purchase.
Out-of-province residents can also collect points.
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