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Cracker Jack unveils woke Cracker Jill line to celebrate women in sports – Toronto Sun

Cracker Jill comes to life through five different representations on a series of special-edition bags.
Cracker Jill comes to life through five different representations on a series of special-edition bags. Photo by Frito-Lay North America

Frito-Lay announced Tuesday that Cracker Jack is getting a female counterpart: Cracker Jill.

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The company said the new line will honour and support women’s impact within sports.

There are five special-edition bags that will be available at the start of the MLB season in ballparks in North America.

“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” Frito-Lay Vice-President Tina Mahal said in a statement.

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“We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit, we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

The company also released a video starring American vocalist Normani singing a rendition of Take Me Out to the Ball Game.

The video opens with the message, “Sometimes all it takes to believe you can do something is to see someone who looks like you do it first.” It features clips of women making sports history. .

“Buy me some peanuts and Cracker Jill,” Normani sings. “No one can stop you if you have the will.”

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Twitter users had a field day with the company and its woke ideals.

“When do nonbinary crackers come out?” asked one person.

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