Quaker has been proudly made in Canada for 120 years, right here in Peterborough.
By Joelle KovachExaminer Reporter
Thu., Feb. 24, 2022timer2 min. read
updateArticle was updated 1 hr ago
Quaker Oats is marking 120 years of production at the same plant on Hunter Street in Peterborough with a new limited-edition clothing line.
The Quakerborough collection includes hoodies, long-sleeve shirts, hats and tote bags, with the shirts featuring a design by Peterborough artist Jason Wilkins.
The collection is all made in Canada by clothing company Province of Canada, which has a store on Queen Street in Toronto.
All proceeds from sales of Quakerborough items are going to Food Banks Canada.
And everyone shown in the online promotional video and photos — including the models who are wearing the clothing on location in Peterborough — work at the plant.
PepsiCo Canada’s Quaker Oats plant has been at the same address on Hunter Street since 1902. Much of the plant was rebuilt in 1917 following a catastrophic fatal explosion and fire on Dec. 11, 1916.
Local artist Jason Wilkins models a hoodie showing his artwork for the Quakerborough clothing line on the Hunter Street Bridge facing the Quaker Oats plant on Thursday, Feb. 24, 2022 in Peterborough, Ont. Quaker Oats is celebrating the 120th anniversary of its Peterborough factory with the release of a limited edition, Canadian-made clothing line called Quakerborough.
The plant makes Quaker oatmeal and other cereals such as Life and Harvest Crunch. They also produce an array of other foods such as granola bars, muffin and cookie mixes and more.
Logan Chambers, senior director of marketing for Quaker at PepsiCo Foods Canada, said in an email that the idea is to honour Quaker’s “rich Canadian heritage.”
“This Canadian-made clothing line in partnership with Province of Canada and featuring illustrations by notable Peterborough artist, Jason Wilkins, pays tribute to the hardworking Quaker team that has been putting food on Canadian tables for over a century,” he stated.
“With proceeds going to Food Banks Canada, we believe that the best way to celebrate this milestone was to give back to the community.”
The design that Wilkins created for the clothing shows local landmarks such as the Peterborough Lift Lock, the Hunter Street Bridge and the Market Hall clock tower.
Wilkins said he was contacted late last year by the marketing agency behind the project about coming up with a design.
He said in an interview he was delighted to highlight Peterborough in a design that would adorn clothing sold in support of Food Banks Canada, a charitable association of more than 500 food banks across the country.
“It’s hyperlocal — and it’s attached to that cause (responding to hunger in Canada),” Wilkins said. “I don’t think it gets much better.”
The collection is available for a limited time while supplies last. To buy items, visit quakerborough.ca/